Steven D. Peterson

  • Tout pour construire son business plan en tout sérénité ! Que vous travailliez dans une très petite, moyenne ou grande entreprise, que vous soyez votre propre patron ou salarié, quel que soit votre secteur d'activité, vous devez composer avec un curieux animal qui peut en effrayer plus d'un : le business plan. Ce que vous allez découvrir dans cet ouvrage, c'est que votre business plan est en vérité votre meilleur ami en affaires. Il est celui sur qui vous pouvez compter en toutes circonstances, celui qui vous assiste dans vos choix, qui vous aide à convaincre vos interlocuteurs, qui vous tient la main dans les moments difficiles : bref, qui vous guide sur la route escarpée du succès ! Tout cela à condition de savoir l'élaborer correctement, méthodiquement, sans peur ni hâte. C'est ce que vous propose de faire cet ouvrage complet et éclairant : mettez tout à plat et laissez-vous guider pas à pas dans la conception, la réalisation et la finalisation d'un business plan gagnant.

  • A full updated and extended second edition of an established UK bestseller Business Plans For Dummies 2nd Edition features new and updated information on formulating a solid business plan to build a secure business - even in an economic downturn. Complete with a brand new business plan template to get you started this expert guide offers fresh advice on reading the competitive marketplace and assessing your business in the current economic climate. It walks you step-by-step through every aspect of planning achievable business goals and diversification strategies, identifying trends, exploring new technologies and advertising routes, and predicting your business' commercial future. Whether you're looking to start up a small business or streamline an existing one this book is all you need to boost your business know how and prepare a watertight plan.  Business Plans For Dummies 2nd Edition contains new and updated information on: Determining Where You Want to Go Starting Your Business Plan Charting the Proper Course Setting Off in the Right Direction Sizing Up Your Marketplace Checking Out the Business Environment Taking a Closer Look at Customers Dividing Customers into Groups Scoping Out Your Competition Weighing Your Company's Prospects Establishing Your Starting Position Focusing On What You Do Best Figuring Out Financials Forecasting and Budgeting  Looking to the Future Preparing for Change Thinking Strategically Managing More Than One Product A Planner's Toolkit Making Your Business Plan Work Learning from Others: A Sample Business Plan The Part of Tens Ten Questions to Ask About Your Plan Top Ten Business-Planning Never-Evers Ten of the Best-Planned Organisations Around

  • Would you take off on a road trip to a new destination without a map or good directions? Probably not. Yet, sometimes business owners go full speed ahead without even having a destination in mind, much less a map on how to get there. That's why so many businesses never make it. In today's competitive marketplace, 3/4 of all new businesses fail within two to three years. Whether you're launching a new business or working to strengthen or expand an established one, a business plan is your road map to success. Business Plans For Dummies, 2nd Edition helps you keep your businesses on track and reach your goals. Written by Paul Tiffany, PhD, professor at UC Berkley Haas Business School and the Wharton School of Business and Steven Peterson, PhD, Professor at UC Berkeley Haas Business School and CEO of Strategic Play, it helps you Realistically determine where your business is and where you want to go Create a detailed business plan and put it into action instead of in a drawer Use the plan to secure financing Prepare for opportunities avoid common pitfalls In short, Business Plans for Dummies helps you determine where you want your business to go and create a map for getting there. You'll discover how to: Identify and approach potential financial backers, including venture capital firms, angels, bankers, and others Clarify and crystallize your company's mission, vision, and values Analyze your industry and your competition Identify your customers, including their needs, habits, purchase triggers, and decision-making processes Objectively analyze your company's strengths and weaknesses Analyze your financial situation in order to do realistic forecasts and budgets Recognize trends and anticipate changes, both in the overall economy and in your industry Plan for growth, considering the product life cycle, new products, or new markets Structure your organization and nurture leadership Complete with diverse techniques and approaches plus a sample business plan, Business Plans For Dummies gives you detailed how-to for designing a dynamic, business plan that will keep you on course in spite of the inevitable curves and detours in today's marketplace. It's a plantastic resource for business owners and entrepreneurs.

  • The only book dedicated to helping Canadians write winning business plans, newly revised and updated Packed with everything you need to get your business moving in the right direction-whether you're part of a large corporation or a one-person show-Business For Canadians For Dummies, Second Edition is the ultimate guide to building a better, more productive, and more profitable business. Accessible and comprehensive, the book walks you through every milestone in business planning, including creating a right-on mission statement; pinpointing the needs of your customers; scoping out the competition; simplifying all the financial stuff; staying on top of trends, and fostering a winning atmosphere for your staff. Fully revised and updated, this new edition offers information anyone starting a business in Canada needs to know. Author and small-business expert Nada Wagner presents invaluable resources to help you write a plan, examines how government policies affect business, and looks at business trends unique to Canada. With inspiring-and cautionary-anecdotes about Canadian businesses, Business Plans For Canadians For Dummies is a fun and informative read for any entrepreneur. Newly revised edition of the only book that helps Canadians write better business plans, loaded with all-new content Covers the key milestones in business planning at every stage Filled with anecdotes about real businesses to bring the concepts described vividly to life Includes a brand new sample business plan, complete with financial documents An invaluable resource for entrepreneurs and business owners across the country, Business Plans For Canadians For Dummies, Second Edition is the definitive book on building a business plan, and creating a better business.

  • The fast and easy way to construct a winning business plan If you're looking to establish, expand, or re-energize a business, the best place to start is with a sound business plan-and this new edition of Business Plans Kit For Dummies is here to help you get you started. From getting your hands on start-up money from investors to successfully growing or reimaging your venture, it offers everything you need to craft a well-defined business plan that will set you on a course to get your business moving in the right direction.   Are you unsure how to draft objectives for managers or deal with displacement? Are you new to hiring employees and need help grasping the ins and outs of creating a new business? No worries! Business Plans Kit For Dummies is brimming with all the tools and expert guidance you need to bring a successful business plan to life and keep your company afloat in any economic environment. Including the latest tips and resources, and packed with lots of helpful examples and sample forms, it offers everything you need to craft a winning business plan and increase the likelihood your business will not only survive, but thrive! Create a sound business plan and clear mission statement Establish and assess your goals and objectives Get start-up money in any economy Increase your business' chances of financial success If you're a small business owner, investor, or entrepreneur looking for expert guidance on developing and implementing a strategic plan to help your business succeed, Business Plans Kit For Dummies has you covered!

  • Whether you're a business beginner with big ideas or an established company looking to review you plans in a changing business environment this practical, user friendly guide gives you everything you need to get started. Complete with an interactive CD packed with planning templates including; planning documents, forms, financial worksheets, checklists, operation surveys and customer profiles in both Word and PDF formats you'll be armed with all you need to kick start the planning process and create a winning business plan that suits you and your long-term business vision. Business Plans Kit For Dummies includes UK specific information on: UK business practice Currency UK business and financial institutions and advisory services UK taxation and VAT Partnerships and Limited company information UK legal practice, contractual considerations and insurance matters UK specific forms UK specific case studies New content covering online business opportunities and resources, alternative ways in to business including franchising, network marketing and buy outs, research methods and choosing suppliers and outsourcing will all be added to the UK edition. Table of Contents: Part I: Laying the Foundation for Your Plan Chapter 1: Starting Your Planning Engine Chapter 2: Generating a Great Business Idea Chapter 3: Defining Your Business Purpose Part II: Developing Your Plan's Components Chapter 4: Understanding Your Business Environment Chapter 5: Charting Your Strategic Direction Chapter 6: Describing Your Business and Its Capabilities Chapter 7: Crafting Your Marketing Plan Chapter 8: Deciphering and Presenting Part III: Tailoring a Business Plan to Fit Your Needs Chapter 9: Planning for a One-Person Business Chapter 10: Planning for a Small Business Chapter 11: Planning for an Established Business Chapter 12: Planning for a Not for profit Nonprofit Organization Chapter 13: Planning for an E-Business Part IV: Making the Most of Your Plan Chapter 14: Putting Your Plan Together Chapter 15: Putting Your Plan to Work Part V: The Part of Tens Chapter 16: Ten Signs That Your Plan Might Need an Overhaul Chapter 17: Ten Ways to Evaluate a New Business Idea Chapter 18: Ten Ways to Fund Your Business Plan Chapter 19: Ten  Sources of Vital Information to underpin your Business Plan Chapter 20: Ten Ways to Use Your Business Plan   Note: CD files are available to download when buying the eBook version  

  • Sie mchten sich selbstständig machen mchten, einen Kredit für Ihre Firma aufnehmen oder die Strategie Ihres Unternehmens planen? Für all das bentigen Sie einen Businessplan. Er ist die Grundlage für Ihr Unternehmen und entscheidet über dessen Erfolg oder Misserfolg.
    Dieses Buch hilft Ihnen, sich im Dschungel der Marktmglichkeiten, Konkurrenzanalysen und Verkaufsprognosen zurecht zu finden. Das Ergebnis: eine erfolgreiche Strategie und ein professioneller Businessplan, der Ihre potenziellen Geldgeber überzeugen wird!

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