Steven D. Peterson

  • Tout pour construire son business plan en tout sérénité !Que vous travailliez dans une très petite, moyenne ou grande entreprise, que vous soyez votre propre patron ou salarié, quel que soit votre secteur d'activité, vous devez composer avec un curieux animal qui peut en effrayer plus d'un : le business plan.
    Ce que vous allez découvrir dans cet ouvrage, c'est que votre business plan est en vérité votre meilleur ami en affaires. Il est celui sur qui vous pouvez compter en toutes circonstances, celui qui vous assiste dans vos choix, qui vous aide à convaincre vos interlocuteurs, qui vous tient la main dans les moments difficiles : bref, qui vous guide sur la route escarpée du succès ! Tout cela à condition de savoir l'élaborer correctement, méthodiquement, sans peur ni hâte. C'est ce que vous propose de faire cet ouvrage complet et éclairant : mettez tout à plat et laissez-vous guider pas à pas dans la conception, la réalisation et la finalisation d'un business plan gagnant.

  • Whether you're launching a new business or working to strengthen or expand an established one, a business plan is your road map to success  Would you take off on a road trip to a new destination without a map or good directions? Probably not. Yet sometimes business owners go full speed ahead without objectives, a mission, or even a destination in mind, much less a map showing them how to get there. That's why so many businesses have difficulty making it - and unfortunately, several don't - in today's competitive marketplace.   Business Plans For Dummies helps you start a new business with clear goals and a path forward to reach those goals. If you already have a business, this no-nonsense and comprehensive guide can help you realistically determine where your business is and where you want to take it. You'll learn to:  Create a detailed business plan   Put that plan into action (instead of in a drawer)  Use the plan to secure financing  Prepare for opportunities   Avoid common pitfalls    In short,?Business Plans For Dummies?helps you create a map to help you take your business where you want it to go. You'll discover how to:  Identify and approach potential financial backers, including venture capital firms, angels, bankers, and others  Clarify and crystallize your company's mission, vision, and values  Analyze your industry and your competition  Identify your customers, including their needs, habits, purchase triggers, and decision-making processes  Objectively analyze your company's stren

  • The fast and easy way to construct a winning business plan If you're looking to establish, expand, or re-energize a business, the best place to start is with a sound business plan-and this new edition of Business Plans Kit For Dummies is here to help you get you started. From getting your hands on start-up money from investors to successfully growing or reimaging your venture, it offers everything you need to craft a well-defined business plan that will set you on a course to get your business moving in the right direction.   Are you unsure how to draft objectives for managers or deal with displacement? Are you new to hiring employees and need help grasping the ins and outs of creating a new business? No worries! Business Plans Kit For Dummies is brimming with all the tools and expert guidance you need to bring a successful business plan to life and keep your company afloat in any economic environment. Including the latest tips and resources, and packed with lots of helpful examples and sample forms, it offers everything you need to craft a winning business plan and increase the likelihood your business will not only survive, but thrive! Create a sound business plan and clear mission statement Establish and assess your goals and objectives Get start-up money in any economy Increase your business' chances of financial success If you're a small business owner, investor, or entrepreneur looking for expert guidance on developing and implementing a strategic plan to help your business succeed, Business Plans Kit For Dummies has you covered!

  • Whether you're a business beginner with big ideas or an established company looking to review you plans in a changing business environment this practical, user friendly guide gives you everything you need to get started. Complete with an interactive CD packed with planning templates including; planning documents, forms, financial worksheets, checklists, operation surveys and customer profiles in both Word and PDF formats you'll be armed with all you need to kick start the planning process and create a winning business plan that suits you and your long-term business vision. Business Plans Kit For Dummies includes UK specific information on: UK business practice Currency UK business and financial institutions and advisory services UK taxation and VAT Partnerships and Limited company information UK legal practice, contractual considerations and insurance matters UK specific forms UK specific case studies New content covering online business opportunities and resources, alternative ways in to business including franchising, network marketing and buy outs, research methods and choosing suppliers and outsourcing will all be added to the UK edition. Table of Contents: Part I: Laying the Foundation for Your Plan Chapter 1: Starting Your Planning Engine Chapter 2: Generating a Great Business Idea Chapter 3: Defining Your Business Purpose Part II: Developing Your Plan's Components Chapter 4: Understanding Your Business Environment Chapter 5: Charting Your Strategic Direction Chapter 6: Describing Your Business and Its Capabilities Chapter 7: Crafting Your Marketing Plan Chapter 8: Deciphering and Presenting Part III: Tailoring a Business Plan to Fit Your Needs Chapter 9: Planning for a One-Person Business Chapter 10: Planning for a Small Business Chapter 11: Planning for an Established Business Chapter 12: Planning for a Not for profit Nonprofit Organization Chapter 13: Planning for an E-Business Part IV: Making the Most of Your Plan Chapter 14: Putting Your Plan Together Chapter 15: Putting Your Plan to Work Part V: The Part of Tens Chapter 16: Ten Signs That Your Plan Might Need an Overhaul Chapter 17: Ten Ways to Evaluate a New Business Idea Chapter 18: Ten Ways to Fund Your Business Plan Chapter 19: Ten  Sources of Vital Information to underpin your Business Plan Chapter 20: Ten Ways to Use Your Business Plan   Note: CD files are available to download when buying the eBook version  

  • Your one-stop guide to creating a winning business plan from scratch Whether you're starting a new business or growing an established one, you'll need a solid business plan to get you where you want to go. Revised for today's rocky economic climate, this edition of the UK's bestselling business plan guide gives you what you need to map out your business strategy and stay on course - including a complete sample plan that you can easily adapt for your business! Chart your course - assess the current state of your business and where you'd like to take it, and establish clear, achievable objectives Get to know your customers - learn the latest techniques for getting a better idea of who your customers are and what they want Scope out the competition - find out who your competitors are and what it'll take to get your share of the market pie (and theirs) Sort out your finances - construct a value chain, examine your cash flow and calculate a sensible budget Enter the Dragons' Den - convince bankers, investors, venture capitalists and other funding sources your business is a good investment Read the tea leaves - learn to decipher changing cultural, political and technological trends and to alter your strategies as needed Open the book and find: Tips on developing a sure-fire business strategy How to set realistic objectives Forecasting and budgeting strategies Keys to writing a motivational mission statement How to decipher the latest consumer trends Advice on building your brand and brand loyalty Tips for seeing and seizing opportunities before the competition Ways to adapt your plan to economic change Learn to: Prepare a watertight business strategy Assess the marketplace Devise a sensible forecast and budget

  • Sie mchten sich selbstständig machen mchten, einen Kredit für Ihre Firma aufnehmen oder die Strategie Ihres Unternehmens planen? Für all das bentigen Sie einen Businessplan. Er ist die Grundlage für Ihr Unternehmen und entscheidet über dessen Erfolg oder Misserfolg.
    Dieses Buch hilft Ihnen, sich im Dschungel der Marktmglichkeiten, Konkurrenzanalysen und Verkaufsprognosen zurecht zu finden. Das Ergebnis: eine erfolgreiche Strategie und ein professioneller Businessplan, der Ihre potenziellen Geldgeber überzeugen wird!

  • The only book dedicated to helping Canadians write winning business plans, newly revised and updated Packed with everything you need to get your business moving in the right direction-whether you're part of a large corporation or a one-person show-Business For Canadians For Dummies, Second Edition is the ultimate guide to building a better, more productive, and more profitable business. Accessible and comprehensive, the book walks you through every milestone in business planning, including creating a right-on mission statement; pinpointing the needs of your customers; scoping out the competition; simplifying all the financial stuff; staying on top of trends, and fostering a winning atmosphere for your staff. Fully revised and updated, this new edition offers information anyone starting a business in Canada needs to know. Author and small-business expert Nada Wagner presents invaluable resources to help you write a plan, examines how government policies affect business, and looks at business trends unique to Canada. With inspiring-and cautionary-anecdotes about Canadian businesses, Business Plans For Canadians For Dummies is a fun and informative read for any entrepreneur. Newly revised edition of the only book that helps Canadians write better business plans, loaded with all-new content Covers the key milestones in business planning at every stage Filled with anecdotes about real businesses to bring the concepts described vividly to life Includes a brand new sample business plan, complete with financial documents An invaluable resource for entrepreneurs and business owners across the country, Business Plans For Canadians For Dummies, Second Edition is the definitive book on building a business plan, and creating a better business.